...................................................................................................................................................abstract





In addition to artistic and creative aspects, handmade carpets are of great economic importance. This art product with all its special values and features as a prominent symbol of Iran, needs to inform and identify its principles to applicants. To preserve this original art, the lettered inhabitants must first institutionalize it culturally in society. In this research, a case study has been done on Shool hand-woven patterns that are worldwide well-known, and an attempt has been made to show how by using reasoning and providing examples of patterns and using their graphic capacities in packaging design. Specialized and professional collection of hand-woven designs from each region in the packaging of the same products or their derivatives can be recorded original designs in the mind of the audience and familiarize them with a variety of designs in different regions Data collection in this article has been collected in library method and suggested designs for packaging several hand-woven items as well as by-products using the graphic capacities of native designs (Shool hand-woven) designed by the authors are presented. Which was provided to the target audience in Bushehr province by a questionnaire along with the image of packaging, in the components of increasing sales (economic), identifying patterns, identifying color and social effects on customers, and was evaluated by 130 people based on the Likert scale. The validity of the questionnaire was confirmed by experts (supervisors and adapters of similar samples) and the reliability of the questionnaire was calculated by Cronbach's alpha method equal to 0.758. The results of this research can lead to smart, informed and committed shopping.







In addition to artistic and creative aspects, handmade carpets are of great economic importance. This art product with all its special values and features as a prominent symbol of Iran, needs to inform and identify its principles to applicants. To preserve this original art, the lettered inhabitants must first institutionalize it culturally in society. In this research, a case study has been done on Shool hand-woven patterns that are worldwide well-known, and an attempt has been made to show how by using reasoning and providing examples of patterns and using their graphic capacities in packaging design. Specialized and professional collection of hand-woven designs from each region in the packaging of the same products or their derivatives can be recorded original designs in the mind of the audience and familiarize them with a variety of designs in different regions Data collection in this article has been collected in library method and suggested designs for packaging several hand-woven items as well as by-products using the graphic capacities of native designs (Shool hand-woven) designed by the authors are presented. Which was provided to the target audience in Bushehr province by a questionnaire along with the image of packaging, in the components of increasing sales (economic), identifying patterns, identifying color and social effects on customers, and was evaluated by 130 people based on the Likert scale. The validity of the questionnaire was confirmed by experts (supervisors and adapters of similar samples) and the reliability of the questionnaire was calculated by Cronbach's alpha method equal to 0.758. The results of this research can lead to smart, informed and committed shoppingIn addition to artistic and creative aspects, handmade carpets are of great economic importance. This art product with all its special values and features as a prominent symbol of Iran, needs to inform and identify its principles to applicants. To preserve this original art, the lettered inhabitants must first institutionalize it culturally in society. In this research, a case study has been done on Shool hand-woven patterns that are worldwide well-known, and an attempt has been made to show how by using reasoning and providing examples of patterns and using their graphic capacities in packaging design. Specialized and professional collection of hand-woven designs from each region in the packaging of the same products or their derivatives can be recorded original designs in the mind of the audience and familiarize them with a variety of designs in different regions Data collection in this article has been collected in library method and suggested designs for packaging several hand-woven items as well as by-products using the graphic capacities of native designs (Shool hand-woven) designed by the authors are presented. Which was provided to the target audience in Bushehr province by a questionnaire along with the image of packaging, in the components of increasing sales (economic), identifying patterns, identifying color and social effects on customers, and was evaluated by 130 people based on the Likert scale. The validity of the questionnaire was confirmed by experts (supervisors and adapters of similar samples) and the reliability of the questionnaire was calculated by Cronbach's alpha method equal to 0.758. The results of this research can lead to smart, informed and committed shopping